Obálka titulu Made to Stick

Made to Stick

Chip Heath

Rozebráno

Titul je vyprodaný.

53 Kč

Původní cena: 259 Kč

Nyní ušetříte: 206 Kč (80 %)


Popis: 1× kniha, brožovaná, 326 stran, 12,8 × 19,8 cm, anglicky

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?...



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